"Helping teams learn from video and stats by combining the two for a more in-depth film study experience has always been integral to our mission"
This way Cook can create a game plan with his team to be successful and score against competitors. He can also leave comments and drawings on the video to point out specific actions and share it with the players. Leveraging analytics, Cook gets insights into each player’s good and bad plays to get them above the baseline. With Hudl’s system, Cook can break down the details of a match video to pull out useful information about the team performance. These are the factors drove Cook to look for visual stimuli to communicate efficiently with his players, and Hudl proved to be the perfect answer. This helps address the situation where athletes and coaches remember things differently from how they actually transpired during the play due to stress, biases, and pressure psychological factors. In fact, athletic psychologists have also proven that the video restores human brain's ability to recall specific situations in sports. He has realized that the generation Y athletes spend most of their time staring at a screen, making them visual learners. David Graff, CEO As the head coach of the Nebraska Cornhuskers- volleyball team representing the University of Nebraska, John Cook has kept the team at the top of the college volleyball rankings for much of the last 18 years through the ability to alter his teaching style to connect with players.